Privacy Policy

1. Introduction

Welcome to Pressless ("we," "us," or "our"). We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal information.

This Privacy Policy explains our practices regarding data collection and use when you use our AI-powered website builder service (the "Service"). By using Pressless, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Account Information

When you create an account, we collect:

• Email address
• Password (encrypted)
• Name (optional)
• Profile picture (optional)
• Company or organization name (optional)

Payment Information

For paid subscriptions and optional one-time services, payment processing is handled by Stripe. We do not store your full credit card numbers. We receive and store:

• Last four digits of your card
• Card brand and expiration date
• Billing address
• Stripe customer ID
• Transaction history

Site Content

When you use our Service, we collect and store:

• Website descriptions and prompts you provide
• Generated website content, code, and assets
• Images, text, and media you upload
• Content migrated from WordPress or other platforms
• Custom domain configurations

Usage Data

We automatically collect certain information about your use of the Service:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages visited and features used
• Time spent on the Service
• Referring websites
• Error logs and performance data

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Provision

• Create and manage your account
• Generate websites based on your descriptions
• Host and deliver your websites
• Process WordPress migrations
• Manage custom domains
• Process payments and manage subscriptions

Service Improvement

• Analyze usage patterns to improve features
• Debug and fix technical issues
• Develop new features and capabilities
• Train and improve our AI models (with anonymized data)

Communication

• Send transactional emails (account verification, password resets, payment receipts)
• Provide customer support
• Send service announcements and updates
• Send marketing communications (with your consent)

Security and Compliance

• Detect and prevent fraud and abuse
• Enforce our Terms of Service
• Comply with legal obligations
• Respond to lawful requests from authorities

4. Third-Party Services

We work with trusted third-party service providers to operate our Service:

5. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this policy:

• Account data: Retained while your account is active and for 30 days after deletion request
• Website content: Retained while your account is active; deleted within 30 days of account deletion
• Payment records: Retained for 7 years for tax and legal compliance
• Usage logs: Retained for 90 days for analysis and debugging
• Anonymized analytics: May be retained indefinitely for statistical purposes

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access

You can request a copy of the personal data we hold about you.

Correction

You can update your account information directly in your account settings, or request that we correct any inaccurate data.

Deletion

You can delete your account at any time from your account settings. Upon deletion, we will remove your personal data and website content within 30 days, except for data we are required to retain for legal purposes.

Data Portability

You can export your website content and data at any time through the Service. We provide tools to download your generated websites in standard formats.

Opt-Out

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or updating your communication preferences in account settings.

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days.

7. Cookies and Tracking

We use cookies and similar technologies to operate and improve the Service:

Essential Cookies

Required for the Service to function properly, including authentication, security, and session management. These cannot be disabled.

Analytics Cookies

Help us understand how users interact with the Service so we can improve it. These are optional and can be disabled in your browser settings.

Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

8. Security Measures

We implement appropriate technical and organizational measures to protect your data:

• All data transmitted to and from our Service is encrypted using TLS/SSL
• Passwords are hashed using industry-standard algorithms
• Access to personal data is restricted to authorized personnel only
• Regular security audits and vulnerability assessments
• Database encryption at rest
• Automated backups with secure storage

While we strive to protect your data, no method of transmission or storage is 100% secure. If you discover a security vulnerability, please report it to [email protected].

9. International Data Transfers

Pressless is based in the United States. If you are accessing the Service from outside the United States, please be aware that your data may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

We ensure appropriate safeguards are in place for international data transfers, including Standard Contractual Clauses where required.

10. Children's Privacy

Pressless is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected].

If we discover that we have collected personal information from a child under 13, we will delete that information promptly.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

We do not sell your personal information. To exercise your California privacy rights, please contact us at [email protected].

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

Our legal bases for processing your data include: contract performance, legitimate interests, consent, and legal compliance. You also have the right to lodge a complaint with your local data protection authority.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top
• Sending you an email notification for significant changes

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days.